|
In European fashion right now, the colors black and white are all the rage. Interior designers and even automobile manufacturers typically follow, providing customers with the latest in color trends. Keeping up with the consumer's changing preferences is a challenge for coating manufacturers, who have to predict the rise and fall of a particular color or hue. Some trends are seasonal, but not all. How do you forecast what's hot and what's not in your product line? Are the colors your customers are demanding readily available?
The preceding article is a "sneak peek" from Coatings & Surface Engineering, a newsletter from GlobalSpec. To stay up-to-date and informed on industry trends, products, and technologies, subscribe to Coatings & Surface Engineering today.
|