Uncle Sam wants you to use social media wisely! The message
from the Pentagon Channel's latest FNG video won't wind up on a recruitment
poster, but the U.S.
military does want American men and women in uniform to avoid the top 10 social
media mistakes. Fortunately for us civilians, there are some things we can
learn from this video, too.
Part 1 of this two-part series covered mistakes 10 – 5.
Today, we'll cover mistakes 5 – 1. Along the way, each section will provide
some commentary to help adapt the Pentagon Channel's advice to the civilian
world.
5. Blogging about
things you don't know.
"Stay in your lane of knowledge," the Pentagon Channel
advises bloggers in the armed forces. "Just because you're in the military
doesn't mean you're an expert in all areas of the military". That's true, of
course, but should civilians write about what they don't know firsthand? The
answer is simple: it depends.
As any good CR4 blogger knows, opinion masquerading as fact is
intellectually dishonest. That's why so many CR4 blog entries have a list of
"Resources" or "Additional Reading" at the end. We want you to check our sources
and to dig deeper, if you so choose. Most bloggers begin with at least a basic
familiarity of their subject, of course, but there's plenty of room for learning along the
way.
If your blog cites statistics, do you provide links that
users can choose to see the facts for themselves? If you tweet about what
you've read, do you really trust your source? In the end, you're putting your
good name on the line.
4. Endorsing a
product or company.
It's "uncool" for a member of the U.S. armed forces to endorse a motorcycle
or amusement park, the Pentagon Channel video explains. "Your audience views
you as a representative of the military."
So how does your audience view you? As an engineer or other
technical professional, do you feel that you're under any special obligation when
it comes to endorsements? For example, would your employer appreciate your tweets
about a competitor's successful use of a new technology? Probably not.
3. Posting personal
comments, feelings, or conversations.
Feelings. Everyone has them, but not everyone needs to know
about them. Just as losing your cool in a departmental meeting can be a
career-limiting move (CLM), launching a "flame war" reveals a lack of judgment
– especially if your language becomes all too colorful.
2. Posting any information
that compromises military people or operations.
"Some information", the Pentagon Channel warns, should be
shared "with your battle buddies only". It's the same in the civilian world.
Competition in the marketplace is your company's battlefront, and you don't
want to reveal any secrets to the enemy.
As a member of CR4 Admin, I've answered emails and even
fielded phone calls from frantic users who revealed too much information about
their company's products in our very public forum. In at least one case, I
wound up working with the user's supervisor instead. The user, you see, was no
longer with the company.
1. Posting something
and regretting it.
The Pentagon Channel video says it best. "Photos, videos and
blogs last forever. They never go away". So remember that picture of you in the Hawaiian shirt with the drink in each hand? Here's hoping it never made it onto Facebook in the first pace.
Bottoms up!
The Pentagon Channel
FNG Video on Facebook
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