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Buying green products might be good for the environment but could also undermine your ethics. In a behavioral study, University of Toronto researchers found that participants purchasing green products were more prone to cheat and lie in follow-up tasks relative to those buying conventional items. Another group asked to evaluate, but not buy, green products acted more altruistically. Can it be that performing one socially responsible act gives psychological permission to slack off later? Have you been guilty of this?
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