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In a 50 minute address at the 2009 IEEE International Solid State Circuits Conference (ISSCC 2009), IBM Systems Fellow Dr. John Cohn provides his take on how critical the need is to get the younger American generation interested in engineering careers. In his plenary talk, Cohn emphasized the importance of reaching out to kids and getting them excited about science and technology. Can practicing engineers help get the word out? What other industry or corporate initiatives might help? Does your company offer any teaching or outreach opportunities?
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