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Make or Break: Windows Phone 7?

Posted November 29, 2010 3:30 PM by embeddedreporter

One has to believe that the carriers and Microsoft are watching the results from Black Friday, today aka Cyber Monday, and the next couple weeks very closely for indications on the health of Windows Phone 7. Even "Angry Birds" are waiting until next year to see what happens.

This is really the first time that iPhones, Android phones, Blackberry phones, and the new and improved WP7 phones should have been in a side-by-side, full up comparison in front of volumes of shoppers. The first three have devoted followings and healthy app ecosystems. The last one has a pretty clever "Really?" commercial and very few phones to show for it.

Microsoft is putting on a brave face here – 15,000 developers working on apps, so that's at least 15,000 phones out there. Seriously, they are touting the application developer momentum but steadfastly refusing to indicate any sales projections.

Maybe Microsoft is content to hang back here and stay the course, but they risk a lot with consumers finding so many other choices. When Rovio lets the birds fly might be the best indication if Windows Phone 7 flies or not.

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