CR4 - The Engineer's Place for News and Discussion®


Plastics & Resins Blog

The Plastics & Resins Blog is the place for conversation and discussion about polymers, films, foams, engineered components, green plastics, composites, mold making and anything else related to the plastics field. Here, you'll find everything from application ideas, to news and industry trends, to hot topics and cutting edge innovations.

Previous in Blog: Profitable Pollution?   Next in Blog: Floating Fact or Fiction?
Close

Comments Format:






Close

Subscribe to Discussion:

CR4 allows you to "subscribe" to a discussion
so that you can be notified of new comments to
the discussion via email.

Close

Rating Vote:







3 comments

Packaging Social Media

Posted January 06, 2011 8:30 AM by Steve Melito

"The packaging community has been slow to embrace social media," explains JoAnn Hines, "but any company that plans to be successful with new product introductions must engage in social media". A self-described "packaging diva", Hines is a leading packaging consultant and LinkedIn power user whose Packaging News You Can Use newsletter has helped her land two invitations to the White House and a television appearance on NBC.

"Social media is a growing opportunity for you," Hines noted during a recent address to the Sustainable Plastics 2010 conference in Atlanta. Companies that "connect with the consumer" can gain valuable business intelligence about buyer preferences and attitudes, especially with regard to sustainable packaging. But social media requires more than just "talking about how wonderful you are". Since "stories" spread so rapidly via Facebook, Twitter, and YouTube, packagers need to listen before it's too late.

Just ask Frito-Lay, which has stopped using compostable bags made from a plant-based resin. Just six months after repackaging its popular line of SunChips snacks, the company was forced to dump the sustainable packaging from all but its SunChips original packages. As consumers complained via social media, the new bags were too noisy and didn't decompose as quickly as expected. "Social media loves bad stories," Hines explains, "and that floods out what one good package did."

How would your company react to bad buzz about one of its products?

Sources: Plastics News and Packaging Diva

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.
Guru
Engineering Fields - Electromechanical Engineering - Technical Services Manager Canada - Member - Army brat Popular Science - Cosmology - What is Time and what is Energy? Technical Fields - Architecture - Draftsperson Hobbies - RC Aircraft - New Member

Join Date: Sep 2006
Location: Red Deer, Alberta, Canada
Posts: 5926
Good Answers: 205
#1

Re: Packaging Social Media

01/07/2011 9:12 PM

We were having a discussion of the use of Social Media as a marketing tool at my (small) company today. The young people were saying that thousands of people are zipping round the net with their portable electronics and that it would be a valuable marketing connection. The boss attended a class in November that discussed strategies for using google and facebook and twitter to market. I'm not a big social media fan at this point as I find them huge time drains when I don't have enough time to do the things I want and need to do already. Also we are stretched tight with manpower, and there aren't any real guru's or communications people to operate and maintain a website, let alone social media... pertinent to a marketing effort... so how are we supposed to do this on such a shoestring?

money is tight... can't hire extra people just to do this? any thoughts? What if you don't connect with customers? We sell custom high end kitchen cabinets, largely through word-of-mouth... I don't see social media helping much...

but I'm relatively uninformed.

Chris

Reply
Guru
Technical Fields - Technical Writing - New Member Engineering Fields - Piping Design Engineering - New Member

Join Date: May 2009
Location: Ketchikan, AK, USA
Posts: 15429
Good Answers: 603
#2

Re: Packaging Social Media

01/08/2011 1:30 AM

I don't get this. Why should packaging, fruit picking, or building design have any greater or lesser usage for social media than physics research, auto mechanics, or kindergarten teaching? This topic is total make-believe. Just don't squeeze the Charmin....

__________________
In vino veritas; in cervisia carmen; in aqua E. coli.
Reply
Anonymous Poster
#3

Re: Packaging Social Media

01/08/2011 1:32 AM

And don't blame Desenex, either.

Reply
Reply to Blog Entry 3 comments
Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.
Copy to Clipboard

Users who posted comments:

Anonymous Poster (1); chrisg288 (1); Tornado (1)

Previous in Blog: Profitable Pollution?   Next in Blog: Floating Fact or Fiction?

Advertisement