|
Marketers of consumer goods are always looking for the next big "hook." For example, with high-fructose corn syrup out of favor, we now see the spectacle of soft drink makers proudly proclaiming that their dentition-rotting products contain "real sugar." So what about nano technology? In the past couple of months we've seen nano technology touted in hair care products and dog beds. Will we see nano technology exploited as the next "new new thing" in consumer goods? Does the typical consumer know enough yet about nano technology to make it an effective differentiator? Will we see hucksters making false claims about their products being based on nano technology?
The preceding article is a "sneak peek" from Nano Technology, a newsletter from GlobalSpec. To stay up-to-date and informed on industry trends, products, and technologies, subscribe to Nano Technology today.
|
Users who posted comments:
129CBRider (1); Anonymous Poster (1); C-Mac (2); cingold (1); cwarner7_11 (2); Fredski (1); ozzb (1)