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Sustainability has become a familiar idea to all building professionals over the past decade. Yet despite the rapid development of alternative power sources and innovative materials, sustainability remains a hazy concept.
Mark Jarzombek, an Architecture and Planning professor at MIT, recently stated that sustainability is still being deployed more as a form of "ideology" rather than a planned construction strategy.
Perhaps if sustainability is to evolve, it must become less vague. A good starting place is the wording. Words like "sustainability" and "green" don't resonate to bottom-line construction pros like "bricks" and "mortar" or, of course, "total overall cost of construction." What do you think?
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