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 When the world of metalworking gathers at EMO Hannover 2011 next month,
trade show exhibitors and industry executives will join journalists and
machinists under one roof and in uncertain economic times. Four years ago, the
metalworking industry's premiere event drew 166,500 visitors from 80 countries
- and generated an order volume of 4 billion Euros. This year's event, slated
for September 19 to 24 at the Hannover Convention Center, will again join over
2000 international suppliers with potential customers.
The show's motto, "More than Machine Tools," underscores the message from Dr.
Wilfried Schäfer, Executive Director for the German Machine Tool Builders'
Association, the organizer for EMO Hannover 2011. In a recent interview with Eurotec
magazine, Dr. Schäfer warned how machine tool suppliers must find new ways
to compete and win. "New technical solutions alone are not enough," he
explained. To succeed in a business environment that requires greater resource
efficiency, customers need solutions to meet their specific "manufacturing
challenges".
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Postcript: Brush Research reports that the EMO Show went well.
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