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"Glass Is Life." A promotional and educational Web site developed by glass packaging giant Owens-Illinois features videos, social networking forums, and case studies to illustrate the versatility of glass. Glass, states the promo, is a safe and inert packaging material, a fact further highlighted by the issues with some plastics and their BPA content. Glass is sustainable and recyclable, due to its simple composition of sand, limestone, and soda ash. And, glass has inherent marketing value. According to the site, 76% of consumers perceive products packaged in glass to be of higher quality. Are you one of them? If not, why?
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