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 I was drawn to the title of an article in this weekend's
issue of the Wall Street Journal titled How
to Be Creative. This Synopsis of the book by Jonah Lehrer titled: Imagine:
How Creativity Works was captivating.
I've always been jealous of the "creative" people I've met
and worked with over the years. It is such a fun thing to come up with a new
idea that (at least) passes the initial tests of being a "great idea". Lehrer's
book gives me hope.
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A few of the gems from the article:
- Creativity is not magic. There is no such
thing as a creative type. Creativity is not a trait that we inherit. It's a
skill. Anyone can learn to be creative and to get better at it.
- Drawing together distantly related
information is precisely what's needed when working on a hard creative problem.
- Alcohol and relaxation improve creativity
due to the surprising advantage of not paying attention.
- Focus can inhibit the imagination which is
why relaxation helps. It isn't until
we're soothed or distracted that we're able to turn the spotlight of attention
inward which is why many major breakthroughs happen in the unlikeliest of
places
- The best inventors seek out "diverse
experiences," collecting lots of dots that they later link together.
- Expertise can make it harder to find the
breakthrough. The ability to ask naive questions can be a tremendous advantage.
It's this ability to attack problems as a beginner, to let go of all preconceptions
and fear of failure, that's the key to creativity.
Read more at WSJ.com
Make sure to read the 10 Creativity Tips.
Editor's Note: CR4 would like to thank Larry Butz,
President and CEO of GEA Consulting, for contributing this blog entry.
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