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About Don Dingee

An experienced strategic marketer and editorial professional, and an engineer by education, Don is currently a blogger, speaker, and author on social computing topics, and a marketing strategy consultant. He's had previous gigs at Embedded Computing Design magazine, Motorola, and General Dynamics.

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The Suitcase of Healthcare Hope

Posted June 07, 2012 8:00 AM by dondingee

We are so focused on the politics and finances of healthcare that it's easy to forget there are stories to each life, moments that shape hope in the face of struggles big and small.

Recently I had the pleasure of sitting with my friends from the Scottsdale Workforce Development group led by Ted Tyler, and we were treated to a session led by the organizational development team at the Mayo Clinic Scottsdale. The story one of those leaders told about what happens when patients first arrive stuck, and fit with something I've been thinking for a while.

She stated the obvious, that the Mayo Clinic is a place of last hope. People usually don't go directly to Mayo. They end up there after a journey through other healthcare providers, often in far away places, who haven't quite been able to figure things out for them.

What she shared next is something that hadn't crossed my mind yet. She said today's patients arrive with a suitcase, physical or virtual, of information from their search for answers. That suitcase contains what they see as hope, but she said it unfailingly actually contains three types of information: 1/3 crap, 1/3 doesn't apply, and 1/3 in the neighborhood.

It's up to the Mayo team to sort this out, remembering that it's in the suitcase because it gave someone hope.

The 1/3 crap part is a mix. There are always people trying to sell snake oil. There are well-intended folks trying to help but not armed with the skill. There are incorrect conclusions from research. There are folks confusing faith with facts, or those with some other agenda. The big problem is there's a shred of truth in most of that information, enough to cause someone to hang on to it.

The 1/3 doesn't apply part is harder to sort out. It's perfectly accurate stuff, if that's what the patient actually has, which it isn't. Since nobody else has been able to determine what's going on, the information seems just as plausible as anything else, and the sources are often highly credible. Backing up and taking a look at the facts, reconnecting the dots, is vital to sorting this out. It's just as important and sometimes more comforting to know what's not the problem.

The 1/3 in the neighborhood can then be dealt with. Once they understand, together, this is what the situation is, it can be dealt with. Mayo has a incredible survival rate, plus or minus around 70% averaged across conditions, because of their ability to look at things from a wide range of angles and experience. They are on salary, and not paid to "turn and burn" seeing volumes of patients, and not paid by the test. This is one of the new healthcare places where hope is restored.

There are great lessons in this for both providers and patients and loved ones as we take a bigger stake in our own care.

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