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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Are You Smarter About Cars than the Wall Street Journal?

Posted June 18, 2012 9:00 AM by dstrohl

In 2004, The Wall Street Journal and Dow Jones put together a now-forgotten index to cars you should buy as investments. I'm skeptical of such predictions, despite making them myself from time to time: Dave's Law states that the more a collector car is worth, the more it tends to appreciate. If you can afford truly expensive cars, you can make money on them. National economies may collapse and get kicked out of the Euro Zone, billion-dollar investment banks may disappear overnight, but a car is a real thing that no stroke of a pen can evaporate (legal issues aside).

The WSJ's picks, though, were mostly not high dollar cars: there were many affordable, entry-level collector cars, heavy on Seventies models. Just the sort of things we know well, with a few oddballs or blue chips thrown in. So I thought it would be fun to look at WSJ's predictions and see how they made out over the last eight years. It appears they went almost exclusively by NADA values, which makes it easy to track. As a baseline, I took the Dow Jones Industrial average: The December 31, 2004, close was 10,783.01; the DJIA closed out 2011 at 12,217.56, about a 22 percent return over the same period, not adjusted for inflation, which has averaged around 2.5 percent since then. (I'm sure this is completely wrong, but writers don't buy stocks, so what do I know?.) Any car that didn't beat the 22 percent mark fails outright as an investment, but I want to take into account maintenance and upkeep. Seeing a 100 percent increase in value on a $2,000 car over eight years is meaningless, as you'll have spent more than that on maintenance; or if you've stored it, it's going to need at least that much in work, and insurance in either case.

You begin to see why low-value cars don't make sense as an investment. My personal rule of thumb here is that you'll spend $600 per year or 10 percent of the car's value over 10 years, whichever is greater. So add another 10 percent to the 22 percent minimum rate of return to beat the market: 32 percent. Of course you DO get the pleasure, unique to cars, of using them, but as an investment you can only do that to a limited degree, enough to keep the seals from drying up; otherwise condition will start to play a factor in change of value over time.

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Re: Are You Smarter About Cars than the Wall Street Journal?

06/18/2012 12:32 PM

Back in the early 1960s you could buy a 1962 Ferrari 250 GTO for around $9,000 to $10,000. There were only about 34 of the cars made.

Recently, one of those cars sold for a cool $28 million. That would have been a good investment.

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Re: Are You Smarter About Cars than the Wall Street Journal?

06/20/2012 3:03 PM

Back in 1955, my friend bought the first MB 300SL off the floor of the New York International Automobile Show for $8500. Today they go for over a million. I was always a frequent passenger in that car and enjoyed every minute of it. He never let me drive it (I never asked). I think cars like the 300SL made an impact on the market because they were a big departure from the run-of-the-mill cars. Cars that started a trend in car buying by introducing something new and exciting were the first ones off the line even if they continued to come off the line in large numbers. The first Corvette, Thunderbird, Mustang fit the bill.

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