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NFC (Near Field Communication) has been written about before here on CR4. It provides some extra functionality over other wireless mediums
such as WiFi and Bluetooth, such as mobile payments, automation, and media
sharing over short distances. This functionality was expected by many to be
included in Apple's latest iPhone - but it wasn't. Here are the 3 main reasons:
The Design of the
iPhone 5 Made It Impossible
The iPhone 5's body is aluminum and glass. NFC chips operate
at a much lower frequency than cellular, so they require a longer antenna. This
antenna is usually wrapped around the battery of an NFC enabled smartphone. If
this was done on the iPhone 5, though, the metal back would block radio waves
from reaching the antenna. Form over function?
Nobody Really Cares
about NFC
Apple has a track record of wisely incorporating certain
technologies in their products only if there is a foreseeable market for it.
Mobile payment systems have a long way to go before they are widely adopted -
if ever. Paying for something with your phone is arguably not much easier than
paying with a credit card. This
functionality is probably the frontrunner in regards to applications for NFC. However,
automating your life is hugely in the background, and not likely something that
users of a stylish and simple phone would be interested in.
That's not to say Apple will never care. Passbook, Apple's
version of a mobile wallet, is being used today by many. Apple is likely
collecting usage data and may make a decision based on how the public makes use
of an electronic wallet.
Would you fumble with a $500 phone to pay for a hamburger at a drive thru? (Because McDonald's is one of the few places actually implementing NFC payments.) Also, a lot of people had to root/hack their Android phone just to get Google Wallet working in the first place. Would you keep your credit card information on a device in which you circumvented the security? NFC has security issues and flaws weather you're rooted or not.
What Would They Put
in the 5S?
Here's where the old axiom "never buy the first version of
anything" might be coming into play. One reason many people were expecting NFC
in the latest iPhone is the possibility of Passbook being upgraded to
incorporate NFC. Obviously there are no apps in the Apple Store that incorporate
NFC. Based on how people respond to Passbook, Apple may decide to include NFC
functionality in the next iteration of the phone. If they follow suit with
their previous upgrades (3G to 3GS, 4 to 4S) it will probably be called the 5S.
So is incorporating technology that is nothing
less than solidly demanded by the consumer public still the best decision? Or
are Google, Samsung, HTC, etc. taking the better approach by experimenting
early with larger screens, NFC, 4G LTE, features which the iPhone only just now
received?
(Sources: Mobile Payments Today | NYTimes | img credit: NFC-Forum.org)
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