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6 comments

AntiMatter/Space2O

Posted July 19, 2007 4:15 PM

From Josh spear:

Microgravity Enterprises sells products such as the AntiMatter energy drink and Space2O water. The company is based on "bringing space to earth", so basically flying the product to space and bringing it back down is special. Space2O claims to have "spaceflown electrolytes" — although they aren't specified as being different from the ones we can get from water bottles that haven't penetrated the Earth's atmosphere. AntiMatter, the "world's first space energy drink" has a similar angle, but yet with such typical earthlike energy drink ingredients — but what I'm really left wondering is for such a "space age" company, how can they have such horrendous packaging?

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Guru
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Good Answers: 35
#1

Re: AntiMatter/Space2O

07/19/2007 4:39 PM

Sounds like they sent a small amount of salt up about 140 miles from earth. They were one of eight to purchase space on a UP Aerospace rocket with a 110 lb maximum payload. Aside from the obvious fact that sending salt into space doesn't do much, I wonder if you even get one whole grain of space salt in your beverage. On the other hand its unique and sounds like a marketing scheme that is as good as any.

Perhaps the real story is that it is possible to send small payloads into space for a low cost.

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Anonymous Poster
#4
In reply to #1

Re: AntiMatter/Space2O

07/23/2007 2:35 PM

Dude - you have got to do some research before you open your pie hole! I checked out the web site - obviously you didn't. They've had three flights and the first failed. They tell you what they fly, not salt. Their web site says they fly the vitamin complex for the energy drink, the electrolytes for the water, and the yeast for the beer.

I don't get it, why do you want to give them a hard time for a real gimmick - they really do go to space and back) and not give somebody like Red Bull (gives you wings) or Rock Star (party like a rock star) a hard time.

At least these guys are doing something real.

Miikke Smith

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Guru
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#5
In reply to #4

Re: Antimatter/Space2O

07/24/2007 6:15 PM

I did do my research and check out there website and the other websites associated with them. I was more talking about the water in which case electrolytes is just a marketing term for salt, perhaps you should do your research. I wasn't bashing them I think its a good gimmick which I said. 62 miles up is considered space, so 140 is well in that limit I had no debate about them sending stuff into space. I know they had a crashed rocket but since that one didn't make it into space, it doesn't count towards their payload which is the part I was wondering about. I didn't find information about a 3rd flight when I was at there site but if they have one thats still not a lot of ingredients. I was questioning how much space flown stuff you would get in your beverage even if it is 2 payloads thats not a lot when you share the space. I do think the sales gimmick is cool, I would not personally buy there product since I think sending it into space does nothing, even if it was the whole water bottle. I personally don't buy red bull or any other energy drink or bottled water for that matter.

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Anonymous Poster
#6
In reply to #5

Re: Antimatter/Space2O

07/30/2007 5:06 PM

Hey Frank - I guess you didn't do a lot of research. They define their electrolytes as calcium, magnesium, and potassium. I guess you could just call them salts. Depends on whether you want to make the idea look bad or good - your choice. For me, it's a cool idea and I like the fact that they are flying experiments for free.

Most "space companies" you see on the internet just whine about not having any money and then they ask for donations. At least these guys are doing something - they got my vote, an money cause I will be buying. What has Red Bull or Dasani ever done for me.

Miikke Smith

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Guru

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#2

Re: AntiMatter/Space2O

07/20/2007 12:29 AM

Hype, Hype, and Hooray. Microgravity Enterprises, AntiMatter energy drink, and Space2O water. All at premium prices.

More of the SOS of some scam artist trying to make a fast buck at your expense. I wouldn't give you a dime for a case full ... unless I could unload it at a modest profit.

__________________
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Anonymous Poster
#3
In reply to #2

Re: AntiMatter/Space2O

07/23/2007 2:30 PM

Stirling - the greatest threat to democracy is loud, UNINFORMED, opinion. Do your homework. The cool thing about these guys is that they aren't charging you a premium. People pay a premium now to put something on their wall that has been to space. Microgravity Enterprises puts these space flown ingredients into your beverages and then sells them at the SAME price as other energy drinks. I just bought a case of Antimatter on line for $36.00 plus shipping. For me it came to $47.00 all together. Red Bull sells for $1.99 a can.

But they are flying university and k-12 student payloads for free - now that's cool. So why don't you quit complaining and give them credit. It's an honest gimmick, better than Red Bull gives you wings.

Roger Clandon

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