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Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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“One of the best decisions Studebaker ever made:” Loewy Designs Focus of Studebaker Museum Talk

Posted March 07, 2017 9:00 AM by dstrohl
Pathfinder Tags: classic auto design studebaker

The “what if” game doesn’t hold much appeal for Andy Beckman, so the archivist for the Studebaker National Museum didn’t care to speculate on an alternative universe in which Studebaker never engaged the services of industrial designer Raymond Loewy. Beckman can say, however, that the decision certainly helped the South Bend automaker elicit attention during a difficult time.

“For all of Studebaker’s issues that led to their demise, styling was nowhere near the top of their problems,” he said. “Their investment in Loewy paid them back many times over.”

That investment, as Beckman put it, lasted from 1936 through to the early 1960s and formed the basis of the Studebaker National Museum’s latest exhibit and a program Beckman will present next month, which will include many rarely seen renderings and proposals Loewy made for Studebaker.

A focus on the aesthetics of a classic auto brand.

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