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Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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This or That: 1968 Ford LTD Brougham Versus 1968 Plymouth Fury III

Posted March 13, 2017 9:30 AM by dstrohl

Editor’s note: This or That is not a comparison report between two vehicles, but rather a feature that enables us, in an idyllic world, to add a collectible vehicle into our dream garage on a weekly basis, but with a catch: We can only pick one vehicle from this pairing, and it has to be for enjoyment purposes rather than as an investment.

This episode of This or That explores the mid-priced, full-size luxury market equipped with a hint of factory performance via the choice between a 1968 Ford LTD Brougham versus a 1968 Plymouth Fury III. Each was a former feature in our family of Hemmings publications.

As was the case throughout the decades prior to, and after, the 1968 model year, one could divide the buying public into four general segments: Those who preferred economy; work vehicles; performance cars; and full-size platforms. Of the latter, the “traditional” customer base was comprised of folks who were generally middle aged and lived at least a moderate lifestyle, each more interested in a reliable vehicle with ample passenger capacity and comfort rather than tire-shredding torque. The demand for power had more to do with being nimble in traffic, but not always. Full-size cars could often be found with big-blocks tuned in similar fashion to those housed between the wheelwells of their supercar intermediate, or in some cases, pony car brethren. Take, for instance, the pictured 1968 Ford LTD Brougham.

Two more high torque classic autos face off. Which would you rather?

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Re: This or That: 1968 Ford LTD Brougham Versus 1968 Plymouth Fury III

03/13/2017 9:46 AM

Hands down it's the Fury III. IMHO it's a better looking car and the 3rd car I ever owned was 1969 Fury III, 2 door, 383 4 barrel. Had a lot of fun in that car.

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#2
In reply to #1

Re: This or That: 1968 Ford LTD Brougham Versus 1968 Plymouth Fury III

03/13/2017 4:06 PM

Given the size of the back seat, I understand your statement.

You don't drive those cars, you pilot them.

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#3
In reply to #2

Re: This or That: 1968 Ford LTD Brougham Versus 1968 Plymouth Fury III

03/13/2017 7:10 PM

What ever could you be talking about? I was 19 when I bought the '69 Fury...

Trying to remember the back seat, oh yea, think we camped in it a few times

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