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64 comments

Clear coffee? But how? And why?

Posted April 20, 2017 12:39 PM by lmno24

It seems on any given day, there’s a new trend in coffee from cold brew, K Cups, various sweeteners, brewing styles, etc. But this company is making a product that’s truly out of the caffeine consuming norm.

Two Slovakian brothers have introduced CLR CFF, or clear coffee. It’s sold in a glass bottle and it’s completely transparent. They say they were bothered by tooth stains from drinking regular coffee, so they made one without any color at all. Crystal Pepsi flashbacks anyone?

Image credit: Instagram.com/clrcff

The acidity in foods and drinks can also discolor teeth, so coffee’s color may not be the only culprit to tooth damage. But the creators say they couldn’t find anything on the market that fit their needs, so here’s their first shot.

Personally, I think I would have to try this blindfolded because I don’t know if I could get past it being so different from what I’m used to. I also can’t seem to find specifically what they do to make it clear, which is a little strange to me. The website says “based on physical processing” but uses no added sweeteners, additives, or preservatives. Nutritionally, it’s nearly identical to regular coffee as well, less than five calories in a serving and no carbs or sugar (unless you add to it).

So while the throwback drink Crystal Pepsi threw people for a loop, it was simple enough for manufacturers to leave out the coloring when creating a totally unnatural product. Such is not the case with clear coffee.

It’s described as a super potent cold brew, so I believe it’s meant to be consumed cold, and it’s ready to drink off the shelf (or out of the box if ordered online). In most marketing materials, it appears to be consumed as a cold drink right out of the bottle.

Reviews show a mix of approvals and disapprovals. Some say it’d be great mixed in a cocktail, but not alone, while others describe the taste as "Water…but an aftertaste of coffee.”

So, would you try it? I’m also curious if anyone has an idea of how this is made. I’m thinking it may be similar to how decaf coffee is made, but I’m not sure.

Sources:

http://metro.co.uk/2017/04/13/in-case-you-didnt-know-you-can-now-get-colourless-coffee-6572239/

https://www.thrillist.com/news/nation/clr-cff-is-a-new-coffee-brand-thats-completely-clear

http://www.foodandwine.com/news/clear-coffee-beverage-trend-you-didnt-know-you-needed

https://www.instagram.com/clrcff/

http://clrcff.com/

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#1

Re: Clear coffee? But how? And why?

04/20/2017 1:31 PM

Seems kind of gimicky...good for old people that don't walk on the wilder side with energy drinks...

Why not just cut out the middleman and make your own signature energy drink?

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#2
In reply to #1

Re: Clear coffee? But how? And why?

04/20/2017 2:05 PM

gives something else bored kids with little responsibility if any to OD'd on.

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#5
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Re: Clear coffee? But how? And why?

04/20/2017 2:32 PM

You'd have to drink a lot to OD....

https://www.caffeineinformer.com/

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#6
In reply to #5

Re: Clear coffee? But how? And why?

04/20/2017 2:40 PM

as you already know,... Over Dosing doesn't necessarily mean death,... It still happens... but I look at that as Darwinism working.

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#9
In reply to #5

Re: Clear coffee? But how? And why?

04/20/2017 2:52 PM

I see that would take 92.1 cups of brewed coffee to be terminal (in my case).

I have about 89.1 cups to go. Better get busy.

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#10
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Re: Clear coffee? But how? And why?

04/20/2017 2:56 PM

power drinks are a little more potent.

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#11
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Re: Clear coffee? But how? And why?

04/20/2017 3:02 PM

Never touch them, except the one I tasted once, and immediately poured out on the grass. It made a dead circle. It tastes like fly spray smells to me.

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#13
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Re: Clear coffee? But how? And why?

04/20/2017 3:14 PM

I was headed to Fort Collins, CO about 3-4 years ago... and driving through Nebraska on I80 at about 2:30 am, people in the car had to make a pits stop... well, right next to a Walmart they had an Anytime Fitness and they want to check it out...

I was thirsty I hit the water bubbler and want to take something along for the rest of the ride the only thing they had was energy drinks. So I tried it... it was too syrupy for me and ended up throwing it out.

You right about that fly spray... to me it tasted like it was petroleum based.

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#50
In reply to #13

Re: Clear coffee? But how? And why?

04/21/2017 4:43 PM

I used to drink 15 cups/day routinely, but hve cut back to 10-12 cups/day now. The only advantage I see with energy drinks would be the reduced fluid intake (which matters in the middle of the night).

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#51
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Re: Clear coffee? But how? And why?

04/21/2017 9:06 PM

I don't know if I posted this,... but between the age of about 16-24, I was also a heavy coffee drinker... i could have 2-3 cups before bed, and still sleep like a log.... and from the age of 28-29, a heavy Mountain Dew drinker... I actually got hooked on it. I'm fine now... withdrawal wasn't that bad.

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#35
In reply to #10

Re: Clear coffee? But how? And why?

04/21/2017 8:30 AM

A little? Try a lot. I tried one as a substitute when I missed getting my coffee at home - thought it was going to kill me. My heart was racing and I got very jittery.

I did a post on this a few months back and found out the delivery of caffeine is enhanced by the nature of the delivery media. (sugary water)

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#40
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Re: Clear coffee? But how? And why?

04/21/2017 8:52 AM

It was said sarcastically, those power drinks are for the you g and foolished... I have a nephew, And he he was 14-15 he drank "Jolt". I have no idea why, with him being the youngest as well as the laziest, it just made him more annoying.

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#45
In reply to #5

Re: Clear coffee? But how? And why?

04/21/2017 12:11 PM

According to that 85.8 8oz cups of coffee would be lethal.

That's 5.4 GALLONS of coffee.

I think I'd succumb to fatal Water Intoxication before I suffered a lethal caffeine reaction.

Besides, we all know what happens when you get to one hundred cups of coffee:

Caffeine 'bullet-time' baby!

"We can't be out of coffee! Being out of coffee would be the worst thing to EVER happen!"

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#3
In reply to #1

Re: Clear coffee? But how? And why?

04/20/2017 2:08 PM

So you add one dispenser full of Kaffn8 to one gallon gasoline for all your 2-stroke power needs? Or do you only need 1 Fl.oz.?

I like to see the beans before I grind them. How do I know some joker isn't grinding up owl sheite?

BTW, police can always tell the kiddos that are OD'ing on caffeine. They look like overgrown jumping beans, and it makes for a bad ride on a skate board.

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#16
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Re: Clear coffee? But how? And why?

04/20/2017 4:29 PM

haha....already there....

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#19
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Re: Clear coffee? But how? And why?

04/20/2017 6:59 PM

My fave 'energy drink.' Programming fuel.

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#36
In reply to #19

Re: Clear coffee? But how? And why?

04/21/2017 8:39 AM

You really should try apple juice for full alertness, I tried it once, and look at me, years later, I am still alert after my coffee in the morning. I like coconut oil and whipping cream in morning coffee, omit the sugar. I get all sugar from donuts. Doh.

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#48
In reply to #19

Re: Clear coffee? But how? And why?

04/21/2017 12:58 PM

I tried Jolt cola once and ran out and painted the barn, WAIT i dont have a barn, well i painted someones barn.

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#49
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Re: Clear coffee? But how? And why?

04/21/2017 1:31 PM

You sure you didn't BUILD the barn before painting it?

I tried Jolt cola back in the day. Others refer to it as my 'bouncing off the walls' period. I don't remember much from that era clearly. It's all a blur, like what 'whip cam' effect they sometimes use for scene transitions, except with my memories it's ALL 'whip cam' blur.

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#4

Re: Clear coffee? But how? And why?

04/20/2017 2:32 PM

Clear coffee is just wrong....

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Re: Clear coffee? But how? And why?

04/20/2017 2:41 PM
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#15
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Re: Clear coffee? But how? And why?

04/20/2017 3:37 PM

Careful SE, I think that picture might be crossing the line.

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#8
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Re: Clear coffee? But how? And why?

04/20/2017 2:42 PM

Clear coffee is like going to Flint, Michigan and asking for a nice big glass of tap water.

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#12
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Re: Clear coffee? But how? And why?

04/20/2017 3:07 PM

Oh, so that's where Fanta comes from.

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#14
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Re: Clear coffee? But how? And why?

04/20/2017 3:16 PM

Interesting fact about Fanta... the Germans developed it after the U.S. cut the supply with a trade embargo of Coca-Cola to Germany prior to WWII

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#17
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Re: Clear coffee? But how? And why?

04/20/2017 5:08 PM

Interesting. Nowdays the recipes are faaaar to chemicaly for my taste.

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#18
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Re: Clear coffee? But how? And why?

04/20/2017 5:12 PM

That and the ingredient or even sugar content... it's best to have stayed ignorant.

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#20
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Re: Clear coffee? But how? And why?

04/20/2017 7:03 PM

At least the petrol in Flint is still lead-free.

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#21
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Re: Clear coffee? But how? And why?

04/20/2017 7:25 PM

Does it come out of the hot tap?

Seriously though, how is Flint's water supply now days?

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04/20/2017 7:56 PM
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#23
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Re: Clear coffee? But how? And why?

04/20/2017 8:20 PM

Well, all in all todays been just a little bit depressing. Anyone got a joke?

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#24
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Re: Clear coffee? But how? And why?

04/20/2017 9:11 PM

I got one.

Flint, Michigan...

but I suppose that's not what you wanted.

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#26
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Re: Clear coffee? But how? And why?

04/20/2017 10:07 PM

That will do I suppose.

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#25
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Re: Clear coffee? But how? And why?

04/20/2017 9:18 PM

I'd love to help, but I'm booked: let's see.... 4:00, wallow in self pity; 4:30, stare into the abyss; 5:00, solve world hunger, tell no one; 5:30, jazzercize; 6:30, dinner with me - I can't cancel that again; 7:00, wrestle with my self-loathing... yep, I'm booked. Of course, if I bump the loathing to 9, I could still be done in time to lay in bed, stare at the ceiling and slip slowly into madness. But what would I wear?

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#27
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Re: Clear coffee? But how? And why?

04/20/2017 10:09 PM

Now, now, this is not a competition.

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#28
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Re: Clear coffee? But how? And why?

04/20/2017 10:21 PM

No worries - I've decided on jeans and a t-shirt.

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#41
In reply to #25

Re: Clear coffee? But how? And why?

04/21/2017 9:20 AM

Love that dialogue.

What a Grinch!

I do hear staying busy can keep you out of trouble!

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#42
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Re: Clear coffee? But how? And why?

04/21/2017 10:40 AM

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#37
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Re: Clear coffee? But how? And why?

04/21/2017 8:44 AM

In other news, the State of Texas (Texas Water Development Board) condemned the over 100 year old water supply and distribution system in Tahoka, Texas this week, as a "nuisanace" water supply.

I don't know if that was because it sprang so many leaks in the past few years that the boil order was a standing order (literally, the water here may stand if you boil it), or it was the constantly dripping on the heads of residence while the sun was shining.

The only lead in Tahoka, comes out the muzzle of a gun. Those Methodists down there could handle the full brunt of a Mexico-China alliance invasion of the southern border all by themselves, and still have ammo left over. Methodists have their ways (get it?).

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#29

Re: Clear coffee? But how? And why?

04/20/2017 11:09 PM

If your looking for something clear and need a jolt you could always try a glass of this:

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#30
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Re: Clear coffee? But how? And why?

04/20/2017 11:31 PM

To me it has all the marketing appeal of dishwashing detergent.

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#31
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Re: Clear coffee? But how? And why?

04/20/2017 11:53 PM

That's because your a Kiwi, mate.

If you were a Limey, you'd probably pop into the nearest pub for a pint.

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#32
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Re: Clear coffee? But how? And why?

04/21/2017 12:07 AM

First looks are everything in marketing. White Lightning sounds more like a detergent, and the rest of the label at a quick glance doesn't lead me to think it is something I should drink.

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#39
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Re: Clear coffee? But how? And why?

04/21/2017 8:48 AM

You are not supposed to drink that, I don't care what the label states, it is an unregulated insecticide that comes also in the 220 gallon tote size.

The 2.0 and 3.0 L bottles are for direct application to red ant hills.

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#33
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Re: Clear coffee? But how? And why?

04/21/2017 12:35 AM

The label art is a bit uninspired although the name 'White Lightning' traditionally refers to very-high-proof, low-quality bootleg liquor (aka 'moonshine' aka 'mountain dew' aka 'hooch' aka 'sterno' etc) and so implies it is a drink of some sort.

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#34
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Re: Clear coffee? But how? And why?

04/21/2017 7:49 AM

In this case, it's a UK-brewed abomination, claiming to be cider.

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#38
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Re: Clear coffee? But how? And why?

04/21/2017 8:46 AM

Who says it isn't dish-washing detergent? The only white lightning I ever saw (in a bottle) was in a Mason Jar, and it damned sure was not a caffeine beverage.

That stuff will make you grow armpit hair out your ears.

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#46
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Re: Clear coffee? But how? And why?

04/21/2017 12:30 PM

Sometimes you find some cherries at the bottom of that mason jar. So I've heard.

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#47
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Re: Clear coffee? But how? And why?

04/21/2017 12:35 PM

Raccoon cherries?

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#43

Re: Clear coffee? But how? And why?

04/21/2017 10:51 AM

Anyone remember Buzz Beer?

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#44
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Re: Clear coffee? But how? And why?

04/21/2017 11:43 AM

I think Drew Carey stole that from Billy Beer.

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#52

Re: Clear coffee? But how? And why?

04/24/2017 10:15 AM

I can see coffee being clear if you use coffee beans that haven't been cooked yet. The coffee beans they use in those coffee bean M&M's are white. Coffee Beans before they cook them to all those cool shades are that way because of the duration they are cooked. I've been in a coffee store that had several different shades of coffee grounds that ranged from white to black.

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#53
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Re: Clear coffee? But how? And why?

04/24/2017 10:22 AM

....because of the duration they are cooked.

I believe that is called the Millard Reaction. Which explains the browning effect.

Discovered by French chemist Louis-Camille Maillard. One of the pioneers of food scientists... this process by the way celebrated its 100 year aniversary,.... a few years ago.

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#54
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Re: Clear coffee? But how? And why?

04/24/2017 10:51 AM

"I believe that is called the Millard Reaction. Which explains the browning effect."

Thank you. I keep forgetting the name of that effect, and all I'm left with is Douglas Adams-style analogy by contradiction: "It's like the caramelizing of sugars, except it's not sugar but proteins, and they're not caramelizing but doing something else that turns them brown."

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#56
In reply to #54

Re: Clear coffee? But how? And why?

04/24/2017 11:04 AM

Maillard Reaction, not Millard. Please do try to keep up with the group as we pass through the Smithsonian exhibition on cooking. Walkies!

Remember that when cooking lobster, always boil them until they turn a gorgeous shade of red. ..Walkies!

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#58
In reply to #56

Re: Clear coffee? But how? And why?

04/24/2017 11:14 AM

I butterfly the tails and gook them on the grill.

There you wait for the flesh to turn opaque white and firm, not stay translucent and semi-gelatinous.

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#59
In reply to #58

Re: Clear coffee? But how? And why?

04/24/2017 11:19 AM

I never eat gook.

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#61
In reply to #59

Re: Clear coffee? But how? And why?

04/24/2017 11:27 AM

I meant COOK, of course.

Pardon me, I got a new set of fingers over the weekend and I'm still breaking them in.

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#55
In reply to #53

Re: Clear coffee? But how? And why?

04/24/2017 11:01 AM

I was in a coffee store in Dammam, Saudi Arabia. That's where I saw the different shades of coffee from white to black. My buddy and I bought a bag of the darkest and a bag of the lightest. I don't remember what the lightest tasted like, it didn't make much of an impression but the darkest tasted like what creosote smells like, it was that strong. We ended up blending the two to create a balance.

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#60
In reply to #55

Re: Clear coffee? But how? And why?

04/24/2017 11:21 AM

That light roast may not have tasted like much, but it's the strongest coffee you've ever had, if measuring the caffeine intake.

The darker the roast, the stronger the flavor but the more caffeine gets destroyed by the heat. You want a good 'wake up' coffee, a cuppa light roast English Breakfast blend will get your eyes open and your toes tapping, two cuppa will get your eyes and fingers twitching. You think you're like this:

When you're really like this:

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#63
In reply to #55

Re: Clear coffee? But how? And why?

04/24/2017 12:20 PM

it didn't make much of an impression but the darkest tasted like what creosote smells like,

from my link;

The type of the amino acid determines the resulting flavor. This reaction is the basis for many of the flavoring industry's recipes. At high temperatures, a potential carcinogen called acrylamide can be formed.[3]

in my opinion.... it draws the bitterness that comes out. Maillard was truly one of the first flavor scientists. but it also created the not so good for you chemicals...

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#64
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Re: Clear coffee? But how? And why?

04/24/2017 12:39 PM

I drink Black Rifle Coffee from blackriflecoffee.com. It's ingredients: Coffee. That's it. Just Coffee.

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#57

Re: Clear coffee? But how? And why?

04/24/2017 11:11 AM

Coffee turns black from roasting meaning that the compounds in it burn and carbonize. Perhaps all they are doing is very fine filtering to remove the carbon particles.

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#62
In reply to #57

Re: Clear coffee? But how? And why?

04/24/2017 11:38 AM

Using what, Reverse Osmosis?

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