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Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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This 1965 GTO Ad Evokes Nostalgia

Posted October 02, 2017 1:27 PM by dstrohl

Longtime readers of the Hemmings Daily will recall me mentioning that my parents owned a 1965 GTO when I was very young. It was Burgundy with a black interior, the 360-hp Tri-Power engine, and a four-speed. That Pontiac made a lasting impression on me. Some of my earliest memories of being in a car are those of my Dad rowing through the GTO’s gears with the Hurst shifter.

In the late 1970s when I was about 12 years old, during a family visit at my grandparents’ house, I remembered that there was a large collection of old National Geographic magazines and a few other titles. They covered a lengthy shelf that ran along the lower section of the wall in one of the bedrooms.

I’d never bothered with them before, but I was starting to get more interested in cars, so I wondered if these National Geographic and other magazines from the 1960s and early 1970s had car ads in them.

What does this ad say about the GTO, marketing and '70s car culture (and perhaps, culture at large)?

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