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 Why stick to just one sense, when humans have five senses that can be marketed to? In Japan, NTT Communications is testing Internet-controlled aromatic signs in locations including retail stores and cafes. The signs, being tested now, are billed as the world's first advertising sign system that can emit multiple aromas while displaying electronic images. Testing in bookstores showed that an orange/lavender scent boosted sales by 5%. The Kirin City Beer Hall is next on tap for testing in December. Is that fair?
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