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Toyota closed 2007 with global sales of 9.34 million vehicles, threatening to supplant GM as the world's biggest automaker. Yet Toyota's dominance may depend on preserving its reputation for quality and safety, the attributes car-buyers want most, says Consumer Reports. Toyota has been repairing its image since recalling 2.2 million vehicles in 2005, but newspaper accounts note that 2007 ended with 264,000 cars recalled in Japan for defective fuel tanks and 15,600 Tundra trucks recalled in the U.S. for rear driveshaft problems. In your industry, what role does quality play in creating — and sustaining — the market share leader?
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