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"Wholesome" and "edgy" just may describe the near-paradoxical impact of metallic rainbow colors in today's consumer color palette. More products, from cars to water bottles, contain parts using molded-in-color rather than traditional paint. As Modern Plastics Worldwide reports, manufacturers seem to love it: One less production step means higher production rates and lower costs. Molded-in-color also uses the original tooling intended for molds. Environmentalists can't complain about the elimination of volatile organic compound emissions associated with paint, and the lighter weight also helps improve fuel economy for autos.
So far, molded-in-color has enough variety to satisfy most consumers with high gloss levels, UV resistance, polished metal appearance, or soft glowing silhouettes. But is this a fad or are molded-in-colors here to stay?
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