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Embedded NOW is the official blog of Embedded Computing Design magazine, where editors and special contributors sound-off on the latest buzz in the embedded computing industry. Embedded Computing Design is the industry's resource for the latest news, engineering methods, new products, and tools necessary for the design of small embedded modules to distributed, large-scale embedded systems.

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Yes, that was real

Posted February 06, 2008 2:05 PM by mavella

Super Bowl commercials often blur the lines between fantasy and reality, but we got an interesting press release from our friends at NTS about the Ford F150 commercial - it was filmed at their Santa Clarita, CA facility.

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JimR79 Commentator Join Date: Nov 2007 Location: Near Boston, MA USA Posts: 71 Good Answers: 1	#1 Re: Yes, that was real 02/07/2008 9:15 AM
	I have to say that my '97 F-350 and the '04 F-350 that I had have both done their fair share of grunt work. I've overloaded them and done things with them that I never thought the manufacturer actually envisioned...I believe I have now been proven wrong, they did envision some pretty gnarly stuff. __________________ "That's just my opinion, I could be completely wrong."--Dennis Miller

EnviroMan Guru Join Date: Nov 2007 Location: Gone to Alabama with my banjo on my knee... Posts: 5755 Good Answers: 20	#2 Re: Yes, that was real 02/07/2008 3:26 PM
	Impressive, but the scientific method compels me to wish for a comparison test of other comparable trucks to see whether ALL pickups perform this way... OK, so call me a skeptic - I flourish under compliments! __________________ Veni, vidi, video - I came, I saw, I got it on film.

Nigh Guru Join Date: Jul 2005 Location: South east U.K. Posts: 1349 Good Answers: 13	#3 Re: Yes, that was real 02/08/2008 9:18 AM
	The UKs Top Gear programme tried all sorts of ways to destroy a Toyota Hilux pick-up, including parking it on the roof of a tall building & demolishing the building (near the start of pt. 2). These trucks seem almost indestructible. You can see the video part 1 & part 2.

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