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Humans can behave in unpredictable, strange ways. But one scientist at MIT believes we can actually study our irrationality like other scientific mysteries. Dan Ariely provides fascinating insights into why humans sometimes make terrible decisions, including when it comes to our long term physical or financial health. Is it possible to develop some objectivity about our own quirks? Can we quantify our behavior to the point where we might be able to predict it or control it?
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