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If you even mildly follow the business of "Internet Business", then I'm sure you're aware that the hottest trend is the rise of social networking sites like Facebook, MySpace, Gather and even professional connection sites like LinkedIn. For the uninitiated, social and professional networks put the premium on interpersonal relationships – finding actual friends or professional contacts, acknowledging them as such, and fostering direct involvement at the personal level. Networking isn't new – the key sites have all been around for years, but it has become the place where astute advertisers are putting their money. And every time you turn around someone else is touting their new network – be it the New York Times (TimesPeople) or the fictional Dunder Mifflin Infinity site from TV's "The Office."
The latest trend in networking is the growth of the professional vertical networks (or ProNets) that are focused on a specific job type or industry. For example, Research Scientists have Labmeeting, CIOzone is available for IT Managers, INmobile for Wireless Industry Executives, and Reuters Space for Financial Fund Managers (it must be fun to be a part of that network right now). These networks aren't trying to compete with the Facebooks or LinkedIns of the world. Instead they are looking to fill the specific informational needs of their industries. In their worldview, professionals can be members of two or more networks, one for everybody they know and one to focus on their professional needs.
While social networking sites continually attempt to increase the size of their networks, ProNets are aware of their niche presentation. Some sites, like SERMO for physicians, seek a high level of exclusivity in their membership. If they can't verify your credentials as an MD or DO and your place of employment, you can't get in.
In the interest of complete disclosure, GlobalSpec, the parent of company of CR4 is seriously investigating the development of a ProNet for Engineers. I'm curious about your thoughts on such a network. As of this moment, there isn't a ProNet for "us." Our very own social media site CR4 does contain some aspects of one, but it differs in very specific ways. CR4 is a community site designed for users to exchange ideas, retrieve answers to important questions and keep track of industry trends. While members may find and communicate with each other via their posts or by joining an affinity user group, meaningful individual connection is not as important as the exchange of ideas.
So:
- What would you expect to find in a professional network aimed at engineers?
- What specific tools and technologies would be of greatest importance?
- How would you expect such a site to differ from CR4?
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