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Walt Disney and his brother Roy weren't engineers, but they
designed and built what one observer has termed "a unique combination of
technology and artistry". During the 1950s, the Disney brothers dared to dream of a
clean, well-organized, family-friendly, amusement park. Built at a cost of $17
million (USD), Disneyland
Park was opened to invited
guests on July 17, 1955.
The Not So Magical Kingdom
But the opening of the Anaheim, California
facility didn't live up to its billing as "the happiest place on Earth". Asphalt
that had been poured on the morning of that 101° F day was still soft,
causing visitors to lose their shoes in the sticky surface. A plumbers' strike
left many of the park's drinking fountains dry, while a gas leak in Fantasyland
failed to bring a storybook ending to that failed first day.
Undaunted, Walt and Roy Disney invited members of the press
back for a second, private "opening day" before extending the invitation to the
general public. The rest, as they say, is history. Although The Walt Disney
Company was unable to stop a bawdy, carnival-like atmosphere from sprouting-up outside
Disneyland Park, the Disneyland Railroad that encircled
the park separated two very different worlds.
From Abraham Lincoln to Nikita Khruschev
Inside Disneyland, patrons could enjoy the
majesty of Sleeping Beauty's Castle, well-landscaped grounds, and venues such
as the Jungle Cruise and Rivers
of America. So successful
was Disneyland that in September of 1959, Soviet Premier Nikita Khruschchev
arrived in the United States
with two requests: to visit Disneyland and to
meet John Wayne.
During the 1960s, the Imagineering Department of The Walt
Disney Company built four attractions for the New York World's Fair. As Brian Bennett
notes in A Brief History of the Disney
Parks, Disney "learned a great deal about new ride and attraction
technology". While the boats of the "It's a Small World" exhibit moved large numbers
of fairgoers with speed and efficiency, the audio-animatronics of "Great
Moments with Mr. Lincoln" and "Progressland" astounded visitors.
To the East Coast and Beyond
Just as
importantly, the Disney brothers learned that the East Coast could support a
Disneyland-like attraction. Although Walter Elias Disney died before the Walt
Disney World complex in Orlando,
Florida was complete, this newer amusement
park still incorporated elements of his creative vision, including several
Disney-owned hotels.
Today, The Walt Disney Company is one of the world's largest
media and entertainment corporations. According to its profile on the New York
Stock Exchange (NYSE), the multi-divisional enterprise has four segments: media
networks, parks and resorts, studio entertainment, and consumer products. The
company's holdings include Pixar, a digital animation studio, as well as popular television
networks such as ESPN and ABC.
Editor's Note: Click here for Part 1 of this two-part series.
Resources:
http://en.wikipedia.org/wiki/Disneyland
http://www.mouseplanet.com/dtp/archive/other/history.htm
http://www.nyse.com/about/listed/dis.html
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