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The technological innovations of our society would have been impossible without the efforts of the world's engineers. Yet the number of students pursuing that noble profession is dwindling, especially in the US and Western Europe. Women in particular, despite all the recruiting and mentoring efforts, are still far less likely to seek an engineering career than men. A shortage of engineers means that you have less opportunity to find the best people to join your team. Although the current economy has made numerous talented people available to those companies that are hiring, where will the next generation come from? How do we make engineering more acceptable, even fashionable or trendy? How do we attract more people to make that career choice?
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