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I'm not sure what a $100K salary buys today, but researchers say anything above that level is affluent. Well, even the affluent change their spending habits in a tight economy. A recent survey showed increased spending on TVs and lawn mowers. So how do you design to deliver the appliances they both need and are willing to buy? Do you plan those products that focus on the home? Or do you count on the affluent to continue to buy their electronic toys?
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