"Why does the country that produced Walter Chrylser, Alfred
Sloan, and the original Henry Ford have so much trouble making and selling cars
competitively?", wondered Lee Iacocca in 1984.
The leader of a then-resurgent
Chrysler Corporation, Iacocca wasn't your typical American corporate titan. Credited
with saving Chrylser from financial disaster (the first time), the Lehigh graduate
was educated in engineering rather than business.
He also had a record of moving
products instead of paper, most notably as "Father of the Mustang" at Ford
Motor Company.
Hail Caesar
In his conclusion to Iacocca:
An Autobiography, this son of Italian immigrants lamented America's position in the industrialized world. Then, as now, the United States faced strong
industrial competition from the East. Japan, the Land of the Rising Sun,
practiced what Iacocca termed "Veni, Vidi, Vici economics" – a reference to Julius Caesar's famous line, "I
came, I saw, I conquered".
In a memorable line of his own - and one which he might
now rewrite by changing Japan
to China - Lee Iacocca
explained that "our dependence on Japan will continue to grow until
we establish some practical limits to their enjoyment of our markets". The Japanese government's rebates to Japanese manufacturers - a commodity tax rebate - was legal under the General Agreement on Tarrifs and Trade (GATT).
Protectionism and Policy
Twenty-five years after Lee Iacocca finished his
autobiography, Chrysler faces severe financial difficulties and an uncertain
future. Today, however, the cries for protectionism aren't as strident as they
were during the 1980s. Yet many of issues that Iacocca raised in his Autobiography still apply.
Does America's emphasis
on "high technology" come at the expense of "our basic industries" – autos,
airplanes, electronics, and steel? Does the United States need an "industrial
policy" that, as Iacocca explains, doesn't involve "picking winners and losers",
but which involves "restructuring and revitalizing our so-called sunset
industries"?
The answers to the second question is, of course, highly political
(and therefore beyond the scope of my blog entry). But there is an Iacocca
assertion regarding the first question that I'd like to get your opinion about.
Hope and High Tech
In a chapter called "Making America Great Again", the former
Chrylser CEO claims that "high tech will never employ the number of people that
our basic industries do today." Is Iacocca's claim out-of-date?
The "lesson we
should have learned," he explained in 1984, came "from the demise of the
textile industry". Between 1957 and 1975, almost 675,000 New
England textile workers lost their jobs. Despite the region's "booming
high-tech industries" during that same era, only of these displaced workers
found new employment in the computer industry.
"In other words, if you lost our job in a textile mill in Massachusetts, you were five times as likely to end up working at K-Mart or McDonald's than at Digital Equipment or Wang", Iacocca explained.
Resources:
Iacocca: An Autobiography (printed copy)
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