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A recent editorial titled 'The Wired Utility Meets the Wired Generation' speculated on how Millennials, those born between 1978 and 1995, will embrace the Smart Grid. Millennials, the editorial opined, are quick to embrace new technology, and, when it comes to the environment, Millennials not only talk the talk, but walk the walk. According to the editorial, Millennials are willing to pay more for environmentally-friendly products. Does this jibe with your experience? What's your organization doing to serve their Millennial customers?
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