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Public Perceptions of Bio-Chemistry

Posted June 30, 2009 7:37 AM

Just down-river from me, Genzyme's Allston, MA drug manufacturing plant is shut down after a virus was found in one of the reactors. The facility produces drugs to treat Gaucher disease and Fabry disease, two rare genetic disorders. The nontechnical public in the area understands that a virus was found in the reactor, and that this is bad. There's general agreement that shutting down and decontaminating the plant is the correct response. But the more reporters try to explain how the bioreactors are designed to work, the more it sounds like a scheme by a mad scientist or an old horror flick. How can we explain complicated bioscience, and risks associated with them?

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Commentator
Popular Science - Cosmology - New Member United States - Member - New Member

Join Date: Aug 2008
Location: Dublin, GA, USA
Posts: 62
#1

Re: Public Perceptions of Bio-Chemistry

07/01/2009 11:37 AM

Having been involved in a couple of firms who had the media report on them, I can tell you the media is not interested in educating the public-only titillating them. Sensation sells! It is the rare reporter who has the talent and scientific background to distill technical jargon into understandable sound bites for the (generally) uneducated public.

One approach you could take is to offer to be the local newspaper's science & technology writer and launch your column with the story of Genzyme's issues and the concern of the paper over its readers confusion. It could be a muti-installment piece published over a couple of weeks explaining the method(s) used at the plant to manufacture the drugs. You might also link your column with your blogsite (Wordpress.com is free) where more involved explanations would be made available.

Another avenue would be to host a couple of seminars at the local library, again, explaining the API (Active Pharmaceutical Ingredient) creation process. It might also be a chance to explain why some drugs cost pennies while others cost hundreds of dollars. That might get a few folks to attend!

Regards,

Brian

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