Left2MyOwnDevices Blog

Left2MyOwnDevices

The new stories of social computing are shared here. We're exploring mobile devices, embedded computing, wireless sensor networks, and social business from the perspectives of technology, business, and societal changes.

About Don Dingee

An experienced strategic marketer and editorial professional, and an engineer by education, Don is currently a blogger, speaker, and author on social computing topics, and a marketing strategy consultant. He's had previous gigs at Embedded Computing Design magazine, Motorola, and General Dynamics.

Previous in Blog: The Three Levels of Multicore Software Happiness, Viewed by Users   Next in Blog: Irreversible
Close
Close
Close

Microsoft, Intel, and Bidding for the $50B Bill

Posted December 22, 2011 7:00 AM by dondingee

There's a lot of speculation that Microsoft and Intel didn't see and haven't responded to the mobile device revolution fast enough. In the last few days, Intel has merged several biz units into a new mobile and communications group, and Microsoft replaced the head of their Windows Phone unit. It's a study in escalating commitment.

What's the psychology of escalating commitment? There's an easy exercise to show it. Take a room full of people, an ordinary $20 bill, and auction it to the highest bidder starting at $1.

In a room full engineers, or other logical types, there's a lot of pride in the $1 bid (max return!), and of course bidding will progress in $1 increments until $19. Then there's a lot of silence. The auctioneer will goad someone into bidding $20 to break the deadlock, and there'll be some confusion over the point.

Read the Whole Article

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Previous in Blog: The Three Levels of Multicore Software Happiness, Viewed by Users   Next in Blog: Irreversible

Advertisement