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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Your Family Will Die. Buy Our Tires.

Posted May 30, 2013 8:00 AM by dstrohl
Pathfinder Tags: advertising auto Tire

Today, tire advertising is whimsical and fun for the entire family, often relying on cartoons and computer-generated woodland creatures to sell product. In the 1960s, however, selling tires was a far more serious affair, as this Jam Handy-produced General Tire advertisement clearly illustrates. In fact, its message is equal parts clear and terrifying: Each and every time you climb behind the wheel, you're less than two arm lengths away from a horrific death, and choosing the right tire is the best way to up your (slim) odds of survival.

Read the rest of the entry here.

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Join Date: Apr 2010
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#1

Re: Your Family Will Die. Buy Our Tires.

05/31/2013 4:03 PM

That's back when I put Pirelli's on my Truimph!

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Guru

Join Date: Sep 2009
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#2

Re: Your Family Will Die. Buy Our Tires.

06/05/2013 2:54 PM

And is somehow implied that in contrast, today's methods of marketing and advertising are fare and honest? Deceiving your client has become a science long time now. By the way, tire technology on safety was not back then what it is now, not by far. S.M.

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