Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Pitching the Prototypes – the Firebirds I, II, and III

Posted September 12, 2013 8:00 AM by dstrohl

For my third - and probably final - installment of Pitching the Prototypes, I've taken on probably the greatest concept cars of all time, GM's three Firebirds of the 1950s. These turbine-powered, titanium-skinned, radar-guided concepts were the ultimate idea of what the utopian future of transportation would be like.

The great thing about the Firebirds is that they look futuristic and outlandish even today, so they can fit relatively easily into many different advertising styles. I made four ads, one for each individual vehicle and one for all three as if Firebird were a new General Motors brand.

Read the rest of the entry on Hemmings.

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