Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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In the Good Old Days, Car Advertising Featured Flaming Tire Tracks

Posted December 19, 2013 8:00 AM by dstrohl
Pathfinder Tags: ad advertising mazda

These days, car ads are created by agencies to target a very specific age and income demographic, run before focus groups to test their appeal and then presented to an army of legal interns before being rubber-stamped for your approval. The net result, generally, is ads that speak more to logic or emotion than to a passion for driving. In the not-too-distant past, however, Mazda hawked its rotary-engine-powered-compact, the RX-3SP, with flaming footprints, a gleefully counter-steering driver and (in one particular ad) a Norman-Batesian warning to prospective buyers not to let mother know of their purchase intentions.

See more at the Hemmings Daily blog.

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