Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

Previous in Blog: Former Packard Plant Owner Wants Another $3.5 Million for It   Next in Blog: I Just Found My 1969 GTO Judge 23 Years After I Sold It
Close
Close
Close

Who Invented Cash for Clunkers? Would You Believe AMC?

Posted March 25, 2014 8:00 AM by dstrohl
Pathfinder Tags: amc rebate sales

Car companies will do just about anything to move cars in that doldrums period that starts just after the New Year and lasts until the onset of warmer weather. Witness the many and various spring specials, mid-year introductions, and other gimmicks over the decades. American Motors was no stranger to those tactics, but in the early 1960s it tried to move the metal with another scheme, one that today we'd call "cash for clunkers."

In early 1962, American Motors dealers apparently had far more inventory on their lots than Kenosha cared for. While sales were up over the dismal year before, George Romney had ordered a hike in production capacity so as not to be caught flat-footed against increased competition in the compact car arena. In addition, American Motors had the redesigned Rambler Classic and Rambler Ambassador in the pipeline for 1963, and company executives were tiring of the company's dowdy image in the marketplace.

Read about AMC's pilot program on Hemmings Daily.

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Previous in Blog: Former Packard Plant Owner Wants Another $3.5 Million for It   Next in Blog: I Just Found My 1969 GTO Judge 23 Years After I Sold It

Advertisement