Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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1955 Dodge Commercial Asks “How many dreams can you shape in a minute?”

Posted September 23, 2014 9:30 AM by dstrohl
Pathfinder Tags: anniversary centenial dodge history

In the days when model updates were expected from the Big Three automakers on a yearly basis, standing out above the competition was no easy task. For the 1955 commercial "I Built a Dodge," Detroit's Grant Advertising focused as much on the workmanship and manufacturing process as it did on the end product. And it employed the production value of a Broadway musical, just to ensure that period consumers would find it entertaining enough to watch.

Such a commercial would be impossible to replicate today, since robots don't have names like Henry and Joe, and the idea of bringing a metallic (and plastic) object to life is lost on many of today's car-buying consumers.

Find out who builds a Dodge on Hemmings Daily.

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