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Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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“Gasoline’s Amazing Molecules” Tell “The Inside Story of Modern Gasoline”

Posted November 05, 2015 9:00 AM by dstrohl

It's no secret that the science of advertising has evolved in the decades since World War II. Today, ads have seconds, not minutes, to get their point across, and the average consumer has grown far more cynical to the pitch. Few modern consumers would sit through a 20-minute infomercial on gasoline refining, yet in 1948 the topic was so pertinent that Standard Oil of Indiana funded a pair of training films and a handout booklet to tell consumers about the refining process, along with the benefits of its newly rebranded Red Crown and White Crown gasoline.

Check out the manual and video on Hemmings Daily.

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Re: “Gasoline’s Amazing Molecules” Tell “The Inside Story of Modern Gasoline”

11/09/2015 4:44 PM

Ah, the golden age, when men loved their automobiles!

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