Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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The Beginning of the Bellybutton

Posted May 10, 2016 9:00 AM by dstrohl

The picture tells a thousand words. Dad grins knowingly as his India Ivory over Matador Red Bel Air Sport Sedan pulls the steep grade. His wife and daughter are smirking, their eyes on the scenery but their mind replaying the scene still visible in the rear-view mirror: A blue hot rod, probably the same one that passed them obnoxiously a half hour before on flat ground, is pulled off to the side of the road with steam pouring from its open radiator cap.

The days of the Ford V-8 are past, this ad says. If you're a performance buff you were weaned on the flattie, but now it's time to look at Chevrolet.

How Chevy appealed to Ford performance enthusiasts in the '50s.

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