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Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Ford’s 4 x 4 Forever: 1972 Ford Bronco Brochure

Posted July 26, 2016 1:04 PM by dstrohl
Pathfinder Tags: 4wd brochure classic auto Ford

It was a half-century ago, 1966, when Ford took a chance on creating an International Scout- or Jeep-like on/off road “all-purpose vehicle” that would quickly come to dominate the burgeoning 4 x 4/sport-utility category that took off in the 1970s. This truck was initially available in open-top, no-doors, folding windshield Roadster form, as a pickup-style Sports Utility with doors and roll-up windows, and as a Station Wagon, with a full-length steel roof and opening rear window. The roofs of both the Sport Utility and Station wagon could be removed.

It was powered by a 105 hp, 170-cu.in. straight-six mated to a three-speed manual with standard four wheel-drive. A 200 hp, 289-cu.in. V-8 became available in March 1966. The Sports Utility was renamed the Pickup for 1967, while the Station Wagon became the Wagon. A new instrument panel improved interior safety for 1968, the last year the Roadster was offered. Strengthened bodies were used in 1969, the year that upscale “Sport” trim levels were added, while only minor changes appeared in 1970. The famous Bill Stroppe and Associates “Baja Bronco” introduced in 1971 had numerous key modifications to improve its off-road prowess and appearance.

Even today, Ford Broncos remain famous.

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