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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Eighties Icon: 1981 DMC De Lorean Brochure

Posted September 30, 2016 9:00 AM by dstrohl
Pathfinder Tags: brochure classic auto delorean

Few cars are as strongly identified with the 1980s as is the stainless steel-skinned sports car from the De Lorean Motor Company. This Giugiaro-styled two-seater had a turbulent, short production run, and yet, its popularity remains high as ever, 35 years on, to the point that it will soon re-enter production in limited numbers. The DMC De Lorean -note, the production model was never called “De Lorean DMC-12!”- was only built for three model years (1981-’83), and just shy of 9,000 left the Dunmurry factory in Northern Irleand before John Z. DeLorean‘s eponymous company collapsed. This brochure, dating back to the car’s launch, is filled with the promise of a bright, shiny metallic future where beautiful people encounter this stylish wedge in various upscale and impressive settings.

Let this DeLorean brochure take you back in time to the '80s.

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#1

Re: Eighties Icon: 1981 DMC De Lorean Brochure

09/30/2016 11:25 AM

way under-powered.

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Re: Eighties Icon: 1981 DMC De Lorean Brochure

09/30/2016 11:39 AM

Not when you added the optional "Flux Capacitor"!

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Re: Eighties Icon: 1981 DMC De Lorean Brochure

09/30/2016 12:54 PM

That option wasn't available in 1981, I thought that option came out in 1984. Because as it was, it was all it could do to get to 88 MPH.

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Re: Eighties Icon: 1981 DMC De Lorean Brochure

09/30/2016 1:25 PM

The DeLorean of the '80's has become the Avanti of the '60's: iconic cars for both their designs and their corporate failures.

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