Polaris Industries today announced that it will begin to shutter its Victory brand of motorcycles and its related operations, effective immediately. Although warranties, repair service and parts availability will continue into the foreseeable future, production of motorcycles will cease as soon as possible.

It is not expected that this decision will affect either the company’s Indian production in Spirit Lake, Iowa, nor their Slingshot three-wheeler production in Huntsville, Alabama. As the Victory brand wanes, it should be noted that, without its development as an alternative to medium and heavyweight cruisers from Harley-Davidson, Honda, Yamaha and several others, Polaris likely would not have been in a position to succeed with the relaunched Indian brand or the increasingly popular Slingshot.

Goodbye to motorcycle company that never quite caught on.