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Polaris to Cease Production of Victory Motorcycles After 18 Years

Posted January 17, 2017 9:00 AM by dstrohl
Pathfinder Tags: brand Motorcycle Victory

Polaris Industries today announced that it will begin to shutter its Victory brand of motorcycles and its related operations, effective immediately. Although warranties, repair service and parts availability will continue into the foreseeable future, production of motorcycles will cease as soon as possible.

It is not expected that this decision will affect either the company’s Indian production in Spirit Lake, Iowa, nor their Slingshot three-wheeler production in Huntsville, Alabama. As the Victory brand wanes, it should be noted that, without its development as an alternative to medium and heavyweight cruisers from Harley-Davidson, Honda, Yamaha and several others, Polaris likely would not have been in a position to succeed with the relaunched Indian brand or the increasingly popular Slingshot.

Goodbye to motorcycle company that never quite caught on.

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#1

Re: Polaris to Cease Production of Victory Motorcycles After 18 Years

01/17/2017 2:10 PM

If you are not offering something truly unique, it's very hard to compete on a me-too basis against companies much larger than you.

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#2
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Re: Polaris to Cease Production of Victory Motorcycles After 18 Years

01/17/2017 8:30 PM

Yeah very much a plain Jane....If they would have added a sufficient amount of jewelry they might have had more of a shot at success....

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#3
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Re: Polaris to Cease Production of Victory Motorcycles After 18 Years

01/18/2017 8:39 AM

Jewelry ?

Not likely, Big Dog tried that and they are already gone.

Smaller upstarts need to concentrate on servicing a niche market or ones that the big guys don't want to take on because the sales volume is low. This can give them a rounded out portfolio of product offerings.

This is exactly the approach Chinese companies have taken to penetrate the u.s. market.

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Re: Polaris to Cease Production of Victory Motorcycles After 18 Years

01/18/2017 9:28 AM

Big Dog was a big success..... they were a victim of the housing credit bubble crisis....and are now back in business, by the way...

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