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Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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This or That – Season 2: 1939 Mercury Town Sedan or 1941 Studebaker Commander Sedan Coupe?

Posted April 04, 2018 9:00 AM by dstrohl

Editor’s note: This or That is not a comparison report between two vehicles, but rather a feature that enables us, in an idyllic world, to add a collectible vehicle into our dream garage on a regular basis, but with a catch: We can only pick one vehicle from this pairing, and it has to be for enjoyment purposes rather than as an investment.

Featured in this edition of This or That are a pair of prewar, closed-cab cars: a 1939 Mercury Town Sedan and a 1941 Studebaker Commander. At first blush, you might think that Mercury and Studebaker were hardly market competitors. The former of the two slid nicely into the mid-priced market – its intended target audience – while tradition tells us that the products from South Bend were aimed at the more budget-conscious buyer. Lest we forget that, just a decade or so prior, Studebaker produced a line of elegant cars that today are recognized as Full Classics by the CCCA, and to further demonstrate the company’s ability to segue into a variety of market segments, the pictured Commander Sedan Coupe cost $990 when new, whereas the Mercury Town Sedan, just two years prior, started at $957 when introduced. By 1941, the same Town Car cost $1 more than the Commander Coupe. Here are a few more details concerning each (if you want to read more than we’ve provided, both cars were former subject material in our Hemmings Classic Car magazine–just click on the links provided).

The full scoop for both of these pre-War sedans is on Hemmings Daily.

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