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Prancing Moose Creator Sent Cease and Desist Letter by Volvo

Posted April 16, 2018 10:30 AM by dstrohl

A cheeky homage to Volvo’s sometimes staid reputation may soon become a thing of the past now that Volvo has sent a cease and desist letter to the creator of the prancing moose logo over his use of the Swedish company’s trademark on restoration parts.

As Dave Barton shared on his site, PrancingMoose.com, the cease and desist letter came directly from Volvo Trademark Holdings in Sweden right around Easter weekend “after years of Volvo offering silent indifference” to the reproduction Volvo logos Barton has offered through the site and to the site’s namesake stickers, which riff on the Scuderia Ferrari prancing horse with a full-grown moose rearing on its hind legs under a Volvo logo on a yellow background.

“Other than Volvo dealers using my products, Volvo Cars has never attempted to contact me with any objections or concerns,” Barton wrote. “I would certainly have welcomed such a discussion had they done so.”

How do you feel about this bootleg logo? Is it infringement or parody?

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#1

Re: Prancing Moose Creator Sent Cease and Desist Letter by Volvo

04/16/2018 2:21 PM

I think Volvo has over reacted a little. I don't see where he is using proprietary logos other than the Volvo name. I think Ferrari would be more uptight about the shape and content of the sticker.

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#2

Re: Prancing Moose Creator Sent Cease and Desist Letter by Volvo

04/16/2018 7:26 PM

Looks like a parody to me. Why hasn't Ferrari sent a cease and desist letter?

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#3
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Re: Prancing Moose Creator Sent Cease and Desist Letter by Volvo

04/17/2018 9:57 AM

I'll go with Italians have a better sense of humor.

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Re: Prancing Moose Creator Sent Cease and Desist Letter by Volvo

05/03/2018 1:09 PM

Volvo Automobile is currently owned by Chinese Zhejiang Geely Holding Group, who want to be taken seriously as an international car company. Maybe they are not as open to "cheekiness" as the Swedes or FOMOCO. Too bad.

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