Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

Previous in Blog: V-12 Cadillac, 300G Take Best in Show at the Hemmings Motor News Concours d’Elegance   Next in Blog: Peruanismo? The Mystery of Juan Velasco Alvarado’s Massive Mopars
Close
Close
Close
5 comments

After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

Posted September 24, 2018 10:00 AM by dstrohl
Pathfinder Tags: Beetle classic auto discontinued VW

The original Volkswagen Beetle was the symbol of a generation, so beloved that VW revived the model after a two-decade absence to rekindle consumer passion for the brand. The New Beetle arrived as a 1998 model, and was replaced by the newest evolution, the A5 Beetle, in 2012. Now, after a 20-year run, Volkswagen has (once more) announced the end of Beetle production for July 2019.

By the early 1990s, Volkswagen had lost its way in the United States market. As Phil Patton relates in Bug: The Strange Mutations of the World’s Most Famous Automobile, sales were down — dropping as low as 50,000 units in 1993 — and quality control of Mexican-built Golf and Jetta models was a major problem. German Volkswagen executives even discussed pulling out of the American market, but some within the U.S. organization — namely, California studio design head J Mays — knew that the path to the company’s future could be found in its past.

VW discontinues the reincarnated icon of 1960s counterculture.

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Comments rated to be "almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, rate them!
Guru
Hobbies - DIY Welding - Wannabeabettawelda

Join Date: May 2007
Location: Annapolis, Maryland
Posts: 7277
Good Answers: 422
#1

Re: After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

09/24/2018 12:48 PM

Not surprised that sales were dropping around the '93 time point, that's when the Mark III came out, probably the least desirable of the platforms in a long time. My daughter's '96 Jetta had all sorts of gremlins. Mark I's rusted out so fast, but the Mark II was quite good. My son is still driving the '87 Jetta he came home from the hospital in. Then I didn't really care for the Mark V's. Something about the 'odd' platforms?

I would stay away from the higher performance or fancier VW's. They seem to have the lion's share of maintenance headaches. VW is very good at building solid, basic transportation. I love my base model Mark IV Jetta. The only time this car has died on me was when the fuel pump failed (in my driveway thankfully) at 140,000 miles. It has 200,000 on it now.

There is beauty in simplicity. (Not to mention reliability.)

Reply
Guru
Engineering Fields - Mechanical Engineering - New Member Fans of Old Computers - TRS-80 - New Member Popular Science - Weaponology - New Member Safety - Hazmat - New Member Hobbies - Fishing - Fish On! United States - Member - New Member

Join Date: Apr 2012
Location: Detroit MI, USA
Posts: 2497
Good Answers: 269
#2

Re: After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

09/24/2018 3:31 PM

__________________
How we deal with death is at least as important as how we deal with life. --CAPTAIN KIRK, Star Trek II: The Wrath of Khan
Reply
Guru

Join Date: Mar 2007
Location: at the beach in Florida
Posts: 31320
Good Answers: 1733
#5
In reply to #2

Re: After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

09/28/2018 11:42 AM

__________________
Break a sweat everyday doing something you enjoy
Reply Score 1 for Good Answer
Guru
Engineering Fields - Instrumentation Engineering - New Member Hobbies - Automotive Performance - New Member Technical Fields - Education - New Member Fans of Old Computers - TRS-80 - New Member Hobbies - Musician - New Member

Join Date: Jan 2008
Location: Tucson, AZ
Posts: 1331
Good Answers: 30
#3

Re: After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

09/24/2018 5:47 PM

An "hecho en Mexico" BEETLE would be a "Escarabajo" (wink) although the name "Cucaracha" (cockroach) might sound better.

__________________
...and the Devil said: "...yes, but it's a DRY heat..!"
Reply
The Engineer
Engineering Fields - Engineering Physics - Physics... United States - Member - NY Popular Science - Genetics - Organic Chemistry... Popular Science - Cosmology - New Member Ingeniería en Español - Nuevo Miembro - New Member

Join Date: Feb 2005
Location: Albany, New York
Posts: 5170
Good Answers: 129
#4

Re: After 30 Years, Then 20 More, Volkswagen Kills the Beetle (Again)

09/27/2018 8:33 AM

I remember when they brought it back in the nineties. It was quite the popular car amongst the young in the early 2000s. This feels like a natural progression. I look forward to its return in the 2030s.

Reply
Reply to Blog Entry 5 comments
Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.

Comments rated to be "almost" Good Answers:

Check out these comments that don't yet have enough votes to be "official" good answers and, if you agree with them, rate them!
Copy to Clipboard

Users who posted comments:

70AARCuda (1); Bayes (1); Brave Sir Robin (1); JPool (1); SolarEagle (1)

Previous in Blog: V-12 Cadillac, 300G Take Best in Show at the Hemmings Motor News Concours d’Elegance   Next in Blog: Peruanismo? The Mystery of Juan Velasco Alvarado’s Massive Mopars

Advertisement