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Four Gold Rings: Celebrating 50 Years of Audi in America

Posted April 22, 2019 9:30 AM by dstrohl
Pathfinder Tags: anniversary Audi history USA

Audi has been one of the most unusual success stories in postwar imported-car history, and this German marque is celebrating its 50th year in America for 2019. The name Audi is well over 100 years old, representing the second automaker founded by August Horch, and one that would, in 1932, become part of Auto Union. After World War II, Auto Union GmbH would be under Daimler-Benz ownership, before being purchased by Volkswagen between 1964 and 1966. Auto Union chose to re-launch the Audi brand in 1965 as a modern innovator with Mercedes-Benz-engineered four-stroke engines and front-wheel drive, and the company’s first product was the DKW F 102-based 72.

This compact two- or four-door sedan, powered by a 90-hp four-cylinder engine, would be the first Audi product imported to the USA in 1969 by the new Englewood Cliffs, New Jersey-based Porsche+Audi sales subsidiary of Volkswagen of America. The 1970 model year Super 90, as this car was known, was also available to American buyers in a charmingly awkward, VW Squareback-like three-door wagon form.

Charting the luxury brand's U.S. history.

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Power-User

Join Date: Jun 2007
Location: Center of the Known Industrial Universe - TUGGERAH 2259 - Australia
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#1

Re: Four Gold Rings: Celebrating 50 Years of Audi in America

04/22/2019 10:35 PM

Charting the brand's US history should not stop with the provided sad link
https://www.thetruthaboutcars.com/2007/05/in-defense-of-the-audi-5000/
It should include more recent facts that cannot be blamed on brake pedal confusion.

How about including senior executive behavior?
https://www.theverge.com/2019/1/17/18187558/audi-charges-dieselgate-scandal-indictment-cheating

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Power-User

Join Date: Nov 2011
Posts: 248
Good Answers: 4
#2

Re: Four Gold Rings: Celebrating 50 Years of Audi in America

04/22/2019 10:50 PM

My grandson, a New Zealand resident, visited India and on seeing an Audi exclaimed, 'There is an Audi on Indian roads !' I told him that every brand of automobile is available in India. I asked him, why there is no name 'Audi' anywhere on the body. He said 'The symbol, four intertwined rings is so popular that it does not need a name'.

I then asked him, 'Suppose one ring is removed. What would it be ?'

His reply, 'Then it would be rather odd (AUD)!'

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Power-User

Join Date: Oct 2011
Posts: 119
Good Answers: 16
#3

Re: Four Gold Rings: Celebrating 50 Years of Audi in America

04/23/2019 2:30 AM

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