Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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12 Eccentric Vintage Car Ads for Your Consideration

Posted September 30, 2019 10:00 AM by dstrohl
Pathfinder Tags: advertising classic auto

In 20th Century automobile print advertising, automakers often depicted their new models in settings that attracted the attention of potential customers and instilled a positive sentiment. Consequently, scenes from the beach, the mountains, the open road, a night out on the town, or even the driveway with the family simply admiring or washing their new pride-and-joy were a few of the popular concepts developed by the auto companies and their advertising agencies.

Many of the ads chosen for this article, however, show none of those inspiring notions. Rather, they generally took a more dramatic approach to elicit interest, with certain elements sometimes nearly overshadowing the vehicle they were attempting to sell. These types of ads were usually only a portion of a larger coordinated campaign, however, that also included a host of more conventional layouts. Nevertheless, they are intriguing.

It only gets weirder from here.

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#1

Re: 12 Eccentric Vintage Car Ads for Your Consideration

09/30/2019 4:28 PM

How about the two (1965 and 1970) Plymouth Barracuda "rainbow/chameleon" color-swatch brochure ads?

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#2

Re: 12 Eccentric Vintage Car Ads for Your Consideration

10/01/2019 12:35 AM

The only specification they left out of the 4-4-2 advertisement was the,,,mpg.

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