Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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This Modified 1973 Challenger Was Built in Under Four Months as a Golf Tournament Prize

Posted November 13, 2019 9:00 AM by dstrohl
Pathfinder Tags: Challenger classic auto custom dodge

Modified muscle is, by design, personalized. Color, power, wheels, driving feel—all are highly subjective and are ideally dictated by the owner/builder. What the car is, how it performs, how it looks and feels … how it makes the owner feel … all are meant to be curated and custom-tailored for an audience of one. How do you build a custom car for someone when no one knows who the end user will be? How do you build a custom car for someone who (whisper it) may not even be into cars?

Such was the conundrum presented to Steve Strope and his Simi Valley, California-based Pure Vision shop. Pure Vision’s creations are well-known within the pages of HMM: we’ve been featuring his good works since his ’72 Plymouth GTX-R, in our ninth issue, way back in 2004. And generally, his builds have had customers who have given him the OK to do as he saw fit. From the high-concept “what-if” back-story that outlines many of his projects, dictating everything from powertrain to the subtle execution of the most minute details, a Pure Vision build is one where the details have been planned out and sweated to the nth degree.

Perhaps the sweetest part of this ride is the custom interior.

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