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Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Memorable Automotive Ads of the '60s from a Duo Known as "Fitz and Van"

Posted November 26, 2020 12:00 AM by dstrohl
Pathfinder Tags: advertising GM Pomtiac

Advertising transformed in the '60s. The hard-sell approach was old-fashioned; increasingly, image trumped words. Ads needed to shape opinion as much as build an image. They needed to be memorable—to resonate with America at large.

The "Fitz and Van" series of ad illustrations done for Pontiac throughout the 1960s (and into the early 1970s) helped the GM Division accomplish this. The late Art Fitzpatrick (who died in 2015) and the late Van Kaufman (who died in 1995) executed possibly the best-known and widest-reaching car print ads of the decade. Fitz and Van had absolute creative control in how the cars were portrayed; Pontiac HQ would only assign a model, trim level, and body style, and let the masters work.

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Join Date: Jun 2014
Posts: 59
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#1

Re: Memorable Automotive Ads of the '60s from a Duo Known as "Fitz and Van"

11/26/2020 10:25 PM

Do you remember "Put a Dodge in your garage, honey!"?

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Guru

Join Date: May 2008
Location: Aggieland, Texas
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#2

Re: Memorable Automotive Ads of the '60s from a Duo Known as "Fitz and Van"

11/30/2020 1:30 AM

See the USA in a Chevrolet. Remember that one?

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