Hemmings Motor News Blog Blog

Hemmings Motor News Blog

Hemmings Motor News has been around since 1954. We're proud of our heritage, but we're also more than the Hemmings full of classifieds that your father subscribed to. Aside from new editorial content every month in Hemmings, we have three monthly magazines: Hemmings Muscle Machines, Hemmings Classic Car and Hemmings Sports and Exotic Car.

While our editors traverse the country to find the best content for those magazines, we find other oddities related to the old-car hobby that we really had no place for - until now. With this blog, we're giving you a behind-the-scenes look at what we see and what we do during the course of putting out some of the finest automotive magazines you'll ever read.

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Vintage Auto Ads Showcasing Terrible Places to Park a Car

Posted December 03, 2020 12:00 AM by dstrohl
Pathfinder Tags: advertising

Automotive print advertising must reach out and grab the attention of readers to entice them to visit dealers and buy cars. Back in the 1950s, ’60s, and ’70s, some went to great lengths to sell their rolling masterpieces. Glamorous building facades, exotic locales, posh parties, cozy picnics, and action-packed sporting events became popular settings. Though consumers likely spent their ownership years with any car using legally designated parking areas, to make a statement some advertisers instead chose to place subject vehicles in spaces that were impractical, normally prohibited, or just plain odd.

Since cherished models of this era have now transitioned to collector cruisers from workaday drivers, and a significant number of them have been treated to several-thousand-dollars-worth of restoration work, not many current owners would likely be willing to park their cars in some of the spots depicted in the following ads. Nevertheless, just seeing these automotive treasures again will transport you to their erstwhile eras.

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